Projections Posts

My buddy Sameer ran a marketing agency for three years, flying blind. Made decisions based on gut feeling, what worked last time, what competitors seemed to be doing. “We need a better Instagram strategy,” came from him scrolling his feed, not data showing where the actual ROI was. “Let’s focus on tech startups” because that’s […]

My friend Karan ran a software consultancy for six years. Same model whole time, outsourced development teams to US startups. Made decent money. Then everything started feeling… off. Client retention dropped. New leads dried up. Projects got shorter. Revenue flat for eighteen months straight. He kept pushing the same playbook harder. More cold emails. More